Parallel session 15.00 - 16.30

Consortia Branding: How to Connect to Stakeholders?

Large research collaborations are often temporary in nature. Yet, in order to achieve impact, any consortium should reach out and connect with relevant stakeholders. In marketing terms, this requires building up a brand. But how do you do that? With the help of external communication experts we will be discussing dilemmas and best practices.

Speakers

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